Precision Ad Engineering
For Maximum ROI.
We don't just "run ads." We build high-frequency bidding algorithms and creative flywheels that dominate Google, Meta, and LinkedIn.
Google Ads & Search Intent
We capture high-intent buyers exactly when they search. From **Performance Max** optimization to laser-focused **Search & Shopping** campaigns, we lower your CPA while scaling your volume through advanced script-based bid management.
Meta Ads Dominance
Disrupt the scroll with high-converting video creative and machine-learning audience modeling on Facebook and Instagram.
Lander Engineering
Traffic is useless without conversion. We build custom, ultra-fast landing pages designed specifically for your ad campaigns to boost quality scores and ROAS.
Full-Funnel Omnichannel
Stay top-of-mind. We deploy cross-channel retargeting across YouTube, Display, and Native platforms to ensure your brand follows your prospects until they convert.
Party Data Focus
Monitoring
Paid Media Manifest
Beyond the Click: The ROI Framework.
In the post-iOS14 era, successful advertising requires more than just "interest targeting." It requires a sophisticated understanding of **First-Party Data**, **Server-Side Tracking (GTM)**, and **Creative-Led Growth**. At **California Web Marketing**, we bridge the gap between media buying and business intelligence.
01. The Algorithmic Advantage
Most agencies set up a campaign and walk away. We use **Custom Scripts** to monitor auction prices in real-time, automatically pausing underperforming creative and shifting budgets to winning segments. This "High-Frequency Bidding" approach ensures not a single dollar of your California marketing budget is wasted.
02. Creative is the New Targeting
As privacy regulations tighten, the "Ad Creative" itself must do the heavy lifting. We utilize a **Scientific Testing Process (Modular Creative)**—testing hooks, headlines, and visual styles independently to find the "Winning Formula" for your specific California audience.
B2B Lead Generation
Targeting C-Suite executives in Silicon Valley? We build LinkedIn-to-Email flywheels that bypass gatekeepers and fill your CRM with qualified sales meetings.
E-commerce Scaling
Scaling past $100k/mo spend? We specialize in Google Shopping feed optimization and Meta Advantage+ campaigns that maintain profitable MER (Marketing Efficiency Ratio).
03. Tracking & Attribution Logic
We solve the "Attribution Problem" by implementing **Server-Side API Tracking (CAPI)**. This ensures that your ad platforms receive 100% of conversion data, allowing the machine-learning algorithms to optimize much faster and more accurately than standard browser tracking.
The 90-Day Scaling Protocol
Intelligence Phase (Day 1-15)
Pixel/API audit, competitor creative analysis, and historical data mining.
The Launchpad (Day 16-45)
Alpha/Beta testing of landing pages and 30+ creative variations.
Hyper-Scaling (Day 46-90)
Budget expansion on winning segments and cross-channel retargeting rollout.
Performance FAQ
What is a good ROAS in 2026?
It depends on your margins. However, we aim for a "New Customer ROAS" that allows for profitable first-order acquisition, focusing on the LTV (Lifetime Value) of the customer rather than just a single transaction.
Do you handle the ad creative/videos?
Yes. We provide full creative direction, including UGC (User Generated Content) scripting, graphic design, and video editing specifically tailored for high-performance social ads.
How much ad spend do I need to start?
For the California market, we recommend a minimum testing budget of $3,000/month to ensure we gather enough data for the algorithms to learn effectively. Scaling usually occurs once we hit our target CPA goals.
Stop Wasting
Ad Spend.
"Get a forensic audit of your current ad accounts. We'll show you exactly where your budget is leaking."